PROCESS
The first step was to search precisely for different definitions of the word metamorphose and to look for references that could help me during my creation process. I started my logotype in Illustrator by creating curved text with a fish-eye effect. After that, I did the texturing and the effects of my logotype in Photoshop. The background was made in After Effects. The difficulty was to create a link with the word metamorphose, because there are many possible interpretations.
PROCESS
The first step was to search precisely for different definitions of the word metamorphose and to look for references that could help me during my creation process. I started my logotype in Illustrator by creating curved text with a fish-eye effect. After that, I did the texturing and the effects of my logotype in Photoshop. The background was made in After Effects. The difficulty was to create a link with the word metamorphose, because there are many possible interpretations.
PROCESS
The first step was to search precisely for different definitions of the word metamorphose and to look for references that could help me during my creation process. I started my logotype in Illustrator by creating curved text with a fish-eye effect. After that, I did the texturing and the effects of my logotype in Photoshop. The background was made in After Effects. The difficulty was to create a link with the word metamorphose, because there are many possible interpretations.
FINAL RENDER
Even if the result was convincing, I can still see possible upgrades, especially regarding the readability of the text and the contrast between the background and the logo.
FINAL RENDER
Even if the result was convincing, I can still see possible upgrades, especially regarding the readability of the text and the contrast between the background and the logo.
